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Our Story

Ideal started with a passion for helping people to achieve optimal health and wellness, and that’s been our driving force ever since. In 2015 IdealFit was born, built on the same principles of creating a high quality product designed to help women realize their ideal selves.

IdealFit launched in the U.S.

After years of seeing the sports nutrition market dominated by supplements designed for men, we realized that it was time to create an alternative. In 2015 we created IdealFit, a line of supplements designed by women, for women, with your fitness goals in mind! IdealFit’s line of women’s supplements are made with one purpose-helping you to live your best life and reach your fitness goals!